There are certain factors which could help you determine when it is necessary to change your on hold message. One factor could be the frequency the on hold messages are listened by the same caller.
Businesses receiving frequent calls from customers would benefit by updating their on hold messages regularly. If you are not sure about your business, how can you tell when you need to update the on hold message?
Is the on hold message containing an incorrect information? You need to correct the information if there are any incorrect info. You do not want your customers visiting your old website or going to the wrong location. It could also be alternate phone numbers or email address. These need to be corrected as soon as possible.
What about the new products or services you created? It is a great way to promote them through on hold message. You will get their attention for several minutes. Put an interesting and enticing message.
Accreditation or awards are also important. These affect your credibility and boost your business value. Your business will have more chance of competing in the market.
Do your callers familiarized themselves with your on hold message? Now you have a problem. You do not want to bore or annoy your caller. This is the common occurrence among different companies. It is a mistake for them. This is their precious chance to market their products and services.
Does it contain boring information? Do not be too focused on yourself. When it comes to marketing, prioritize on the benefits the customers will gain.
Is there a new staff in your company? It could be a new doctor, dentist or lawyer which you need to promote to your clients. It is vital for businesses which need direct interaction between the clients and staff. On hold messaging allows you to promote them and expose to your clients.
Are you hosting a new marketing campaign or giving discounts? It could be your new online website. There are times when your customers do not know these exist without any promotion. It could affect the results of your marketing project. Make them aware of your latest endeavors.
Is your company planning to host an event? It can become viral even if just one client will hear your event. It is an advantage for a company to have a great event in such a competitive industry. It is cost efficient by relying through on hold messaging in gaining competitive advantage.
In case you have one of these questions, update your on hold message and take advantage of the great benefits. It is a great way to stay competitive and capture the attention of your clients by providing frequent updates on your messages. A good suggestion of an effective update for your on hold message would be to use new voice or music while changing some of the contents of the message. Try doing it now and you will see significant effects. For more info read https://en.wikipedia.org/wiki/On_Hold_Messaging.